BEIJING, Nov 12 (Xinhua) -- The first China Brand Fishing Gear Expo was held in Beijing on the afternoon of November 12. Liu Beijian, deputy director of the social sports guidance center of the State Administration of Sports, said that as a major country producing fishing gear in the world, China's fishery gear production in 2011 totalled 35 billion yuan and its export value 20 billion yuan, accounting for 80 percent of the world market.
It is known that fishing as a sport in China began in 1983 and has been nearly 30 years so far. The Chinese fishing sports association was set up in Beijing on January 9,2012. The organization aims to promote the development of the fishing movement and to live the people's cultural and sports life.
Liu Beijian said fishing has a deep mass base and a large group of enthusiasts throughout the country. According to rough estimates, China currently has nearly 90 million fishing enthusiasts, and the total number of participants in all kinds of fishing events across the country has exceeded 500000.
However, Liu Beijian pointed out that although Chinese fishing gear production enterprises have risen rapidly in recent years, it is still difficult to cover up the lack of regulatory mechanism in the industry and the lack of guidance mechanism in the market, which has led to fake infringement, infatuation, mutual price killing, and so on, thus harming the legitimate interests of most fishing gear enterprises and the healthy development of China's fishery industry.
Because of this, the first Chinese brand fishing gear exposition can be said to come into being. According to reporters, the exposition will be different from other similar exhibitions in China, not for the purpose of product trading, do not pursue trading volume, do not pursue trading volume, but will focus on brand display, new products release, enterprise exchange, policy guidance and other aspects, for fishing sports and fishing gear industry docking, fishing gear enterprises and fishing gear market docking to facilitate.
Chen Zhenmeng, deputy secretary-general of the Organizing Committee, said that the Expo will permanently settle in Beijing, with the main goal of promoting the development of fishing with Chinese characteristics, comprehensively improving the level of fishing in China, and creating a new situation in the development of fishing.
He said that the exhibition will also take standardizing the fishing gear market, protecting the national independent brand, guiding rational and healthy consumption as the main means, and creating an authoritative, international, brand Asian fishing gear brand exhibition by building an international, high-level, large-scale, pragmatic and efficient display and exchange platform for Chinese and foreign fishing gear supplies.
In addition, during the exhibition, the Organizing Committee will also organize "Summit Forum", "Top Ten selection" and other activities, in order to contribute to the sustainable development of fishing in China.
